The Praxi Group

CUSTOM RESEARCH MAKES ALL THE DIFFERENCE.


No black box. No “proprietary” methods. No canned solutions.

At Praxi, we design CUSTOM programs from the ground up and deliver PRIMARY RESEARCH created with a distinct vision that generates the intelligence our clients require.

Philosophy

Relationship is everything.


Fostering and maintaining long-lasting relationships with our clients is at the core of what we do. COLLABORATION, TRUST, AND EXPERIENCE all combine gracefully to ensure success at every level.

Approach

CLIENTS TALK. WE LISTEN. EVERYONE SUCCEEDS.


We listen, analyze, and artfully create a custom research program so clients can meet their goals. When our clients succeed, so do we.

OUR
FOCUS

Generating customer engagement and loyalty
Measuring and guiding brand health
Bringing new products to market
Proving value of advertising platforms
Strengthening retailer relationships
Understanding consumer behaviors and choices
Driving impact at
point-of-decision

Services

Custom programs as unique as you.


Our singular approach to research means each program is unique. We choose from multiple methodologies to develop a customized plan that will provide the intelligence you need to create the change you want.

SPECIALIZED SERVICES


  • Shopper Insights
  • Brand or Campaign Impact
  • Concept Testing Options
  • Develop Brand Identity
  • Path-to-Purchase Solutions
  • Marketplace Insights
  • Multi-Year Trackers
  • RESEARCH METHODOLOGIES


  • Online / Telephone Surveys
  • Focus Groups
  • Ethnographies
  • One-on-One Interviews
  • Virtual Shopping
  • Advanced Statistical Analysis
  • Mixed Method Custom Design
  • DISCOVERY REEL


  • Research / Ethnography
  • Promotional Marketing
  • Internal Training
  • External CRM
  • Digital Communications
  • Work

    View Our Work...


    When information is molded into insight, and insight into direction, success will follow. That's where we make our contribution.

    Case Studies White Papers

    Clients

    Clients to be Proud of.


    Years of experience have allowed us to sharpen our skills across a variety of industries and top of mind brands. Take a look at some of our clients.

    CPG


  • Armored Autogroup
  • Brita
  • Burt's Bees
  • Clorox
  • Kingsford
  • Whitewave
  • Digital Tech


  • Apple
  • AT&T
  • Cricket Wireless
  • Jive
  • Sprint
  • Media


  • Comcast
  • Condé Nast
  • Dex
  • Disney
  • Starz
  • YP
  • Retail


  • Family Dollar
  • Finish Line
  • Meijer
  • Sports Authority
  • Utilities


  • Xcel Energy
  • Leadership

    MEET THE TEAM.


    Having founded Praxi in 2003, Mike has more than 25 years of experience on the front lines of primary research.  Mike is a nationally recognized leader in the fields of shopper insights, new product development, customer loyalty, and brand identity.  He is a respected speaker at industry conferences and a well-regarded contributor to major trade journals.

    Prior to Praxi, Michael held senior management roles for several consulting firms, a national telecom company and an international advertising agency.  Mike is a seasoned quantitative methodologist with extensive experience in advanced methods such as discrete choice, conjoint, and MaxDiff.  He is also a formally trained moderator and has facilitated more than 1,500 focus groups in the past decade alone.
    michael

    Michael Hesser

    President

    Contact

    GET THE CONVERSATION STARTED.


    Interested in more information about us? We’d love to hear from you. Give us a call or send us an e-mail.

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