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New Product Development Research Process – From Ideation to Product Launch

At Praxi, we are often involved in product innovation and new product development processes, so we have opinions on the right time to bring in market research to help guide the process. Our white paper, “New Product Development – From Ideation to Product Launch” describes in detail where companies should consider bringing in market research and best practices around asking the right questions. Take a look at the infographic below for a quick view into our recommendations.


New Product Development

New Product Development Stage – when market research can help