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At Praxi, we are often involved in product innovation and new product development processes, so we have opinions on the right time to bring in market research to help guide the process. Our white paper, describes in detail where companies should consider bringing in market research and best practices around asking the right questions. Take Read More

A major media company wanted to test concepts which extend it’s user base and increase current loyalty with new programs as incentives to sign up for a subscription. We conducted a quantitative study using an advanced statistical test called Maximum Difference (MaxDiff) to test and understand respondent affinity to a very large number of concepts. Read More

A business services software company wanted to track brand awareness and perceptions for themselves and competitors over the course of a year. As a lesser known brand, they were wanting to benchmark and track movement in awareness perceptions in relation to new marketing efforts introduced continuously as the year progressed. We employed a quantitative tracking Read More

The introduction of new products – whether new-to-the-world innovations or product line extensions – can be a process plagued by uncertainty. This paper explains how market research can support the development of new products by putting innovation managers in touch with consumers’ needs and wants. Each stage in a typical new product development (NPD) process Read More

Choosing the right methodology for your research needs can be challenging. Praxi took it upon ourselves to put together a quick cheat sheet in the form of an infographic to point out differences, strengths and weaknesses between qualitative and quantitative methods. Ultimately, the right choice lies in the the customization of the research to meet Read More

Most insights professionals dread that phone call, that inevitably comes from upper management asking, “hey, can you pull this number for me?” What we really want is for them to get it. When I was on the client side, I often found it important to educate, delicately, that while my team was very good at Read More

A major CPG brand wanted to extend it’s seasonal sales beyond the summer months. They were especially interested in uncovering new calendar occasions that appealed to their target audience, knowing this would help them work together with their retail channels to stock and merchandise more effectively. In order to uncover new calendar occasions, we tracked Read More

Today, we are thrilled to announce the launch of a new era at Praxi. New brand, new website, new logo, new blog! But it’s not just our look that’s changed; we’ve embraced a new identity that we’re really proud of. Here’s a deeper look into some of our changes. We have a shiny new website Read More