Our Marketing Research Philosophy

Companies vary drastically in terms of their perceptions of market research as a discipline. Some companies simply prefer to avoid research altogether, relying instead solely on secondary data, competitive intelligence, and their own get instincts. Among companies that DO emphasize primary market research, the research is too often an afterthought; a "check the box and move on" proposition that not only fails to meet the needs of the key decision-makers, but also wastes the limited time and financial resources of the entire team.

To be successful, research must first be embraced internally within the organization, then designed and implemented in a fashion that directly addresses the goals and objectives envisioned by internal stakeholders.

Toward this end, The Praxi Group was established to pursue two critical goals in the research we design and manage for our clients; namely, research that is PRACTICAL and ACTIONABLE.