One of the fundamental questions to be answered when designing a research project is the data collection methodology that will be employed. Two specific methods — telephone surveys and Internet surveys — continue to be utilized most often, each offering its own set of unique advantages and challenges. Telephone surveys have, in the past, been the method used most by research companies. Now, with the continuing evolution of online surveys and the increasing level of Internet usage, marketers and researchers must consider the pros and cons of each method carefully prior to commencing a research project.

The attached White Paper discusses a variety of issues and considerations related to the strengths and weaknesses of both telephone and online survey research.