Topical Areas of Expertise

Associates of The Praxi Group bring years of applied research experience, including both consumer research and business-to-business research. Some of the areas we address most often include the following:

• New Product Development
• Brand Identity
• Communications and Messaging
• Senior Consumers
• Discrete Choice / Maximum Difference

Our associates have led tier-one initiatives in a diverse set of roles: as front-line marketers, as ad agency account planners and as supplier-side executives. This variety of experience and skills lends itself to a critical benefit for our clients - targeted research that supports the specific decisions you are facing as marketers.